Google vs. Apple: How Generative AI Strategies Shaped Their Outcomes
Google vs. Apple: How Generative AI Strategies Shaped Their Outcomes
OpenAI’s release of ChatGPT in November 2022 disrupted the tech world. Google saw its core search business under threat: Bard struggled at first but evolved into Gemini, which Google integrated across its ecosystem — powering Search answers, Workspace AI tools, and Android phone features — backed by Google’s vast data sets and scalable cloud infrastructure.